Founded in early 2015 by late Indy Car driver Justin Wilson and Michael Waddell USWAG is built on the foundation of self-expression. Wilson believed that socks were “A great way to express yourself" and that belief lives on in USWAG’s unique designs and unwillingness to conform to the expectations of the category. Today Waddell carries on the vision of USWAG with Justin’s wife Julia, delivering a unique product that allows individuals and teams to express themselves through one of a kind high performance products.

USWAG socks are engineered for your lifestyle and made in America. Our process allows for amazing detail, more vibrant color and a longer lasting sock. If you have questions about our product or want to discuss a custom project for your organization please contact us.